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by Peter Hammond
Where do consumers turn to find products and services? The Internet is the clear answer and more and more companies are turning to Internet marketing and turning to Search Engine Optimization (SEO) to improve their Google search rankings. But with the tremendous wealth of information available on the topic, it can be pretty confusing. Here are some basic concepts of SEO and how they can be leveraged to help improve your rankings.
One of the first things people realize is that SEO is not a quick process. It can often take several months to see search ranks move significantly and you should be prepared to commit. While you can expect local results for non-competitive terms to move quickly with the right strategy, be willing to accept a strategy will be long-term.
Do research for keywords and key-phrases. Building a site around poorly constructed or poorly researched phrases is a recipe for failure. The first component to a successful SEO campaign is proper research. There are free tools available like Google Keyword Tool or WordTracker that provide some analysis of keywords. The key is look at the volume of each word or phrase comparative to others. The more volume usually means the more difficult the phrase would be to obtain due to competition.
Organic SEO changes to actual copy on your webpage are also easy and can boost your ranks. The right phrases in the right places can mean Google will see you are relevant to the topic searched for. Page titles are probably the most important factor and should be unique to the page you are attempting to market. Meta descriptions on a page are also key and tell the users and the engines more about the content on your page. And finally, you should include your targeted phrases and words on the page itself where relevant.
Proper anchor text is also an important on-page SEO ranking factor. Using words and phrases like "Read How..." or "Find Out How..." are useless in providing any meaningful information to the search engines as to the target's content. Instead use anchor text that includes the words and phrases you have already researched. Use them on internal pages to point to your home page or other internal pages with relevant keywords to improve your site's search visibility.
And, of course, your page content is crucial not only to the engines, but to any readers you attract to your site. Expect that well written, meaningful content creation is easily the best way to convert people shopping to people buying your goods and services. The concept of good content extends to any other marketing you pursue like back-links, etc... Poorly spun article submissions can often hurt your ranks instead of improve them. Concentrate on quality and you will find people will find your site naturally.
One of the first things people realize is that SEO is not a quick process. It can often take several months to see search ranks move significantly and you should be prepared to commit. While you can expect local results for non-competitive terms to move quickly with the right strategy, be willing to accept a strategy will be long-term.
Do research for keywords and key-phrases. Building a site around poorly constructed or poorly researched phrases is a recipe for failure. The first component to a successful SEO campaign is proper research. There are free tools available like Google Keyword Tool or WordTracker that provide some analysis of keywords. The key is look at the volume of each word or phrase comparative to others. The more volume usually means the more difficult the phrase would be to obtain due to competition.
Organic SEO changes to actual copy on your webpage are also easy and can boost your ranks. The right phrases in the right places can mean Google will see you are relevant to the topic searched for. Page titles are probably the most important factor and should be unique to the page you are attempting to market. Meta descriptions on a page are also key and tell the users and the engines more about the content on your page. And finally, you should include your targeted phrases and words on the page itself where relevant.
Proper anchor text is also an important on-page SEO ranking factor. Using words and phrases like "Read How..." or "Find Out How..." are useless in providing any meaningful information to the search engines as to the target's content. Instead use anchor text that includes the words and phrases you have already researched. Use them on internal pages to point to your home page or other internal pages with relevant keywords to improve your site's search visibility.
And, of course, your page content is crucial not only to the engines, but to any readers you attract to your site. Expect that well written, meaningful content creation is easily the best way to convert people shopping to people buying your goods and services. The concept of good content extends to any other marketing you pursue like back-links, etc... Poorly spun article submissions can often hurt your ranks instead of improve them. Concentrate on quality and you will find people will find your site naturally.
About the Author:
Get your company website to the first page with the best SEO Firm. The New Jersey SEO Firm is putting websites on page one in search engine results all over New Jersey. Guaranteed.
by Peter Hammond
Where do consumers turn to find products and services? The Internet is the clear answer and more and more companies are turning to Internet marketing and turning to Search Engine Optimization (SEO) to improve their Google search rankings. But with the tremendous wealth of information available on the topic, it can be pretty confusing. Here are some basic concepts of SEO and how they can be leveraged to help improve your rankings.
One of the first things people realize is that SEO is not a quick process. It can often take several months to see search ranks move significantly and you should be prepared to commit. While you can expect local results for non-competitive terms to move quickly with the right strategy, be willing to accept a strategy will be long-term.
Do research for keywords and key-phrases. Building a site around poorly constructed or poorly researched phrases is a recipe for failure. The first component to a successful SEO campaign is proper research. There are free tools available like Google Keyword Tool or WordTracker that provide some analysis of keywords. The key is look at the volume of each word or phrase comparative to others. The more volume usually means the more difficult the phrase would be to obtain due to competition.
Organic SEO changes to actual copy on your webpage are also easy and can boost your ranks. The right phrases in the right places can mean Google will see you are relevant to the topic searched for. Page titles are probably the most important factor and should be unique to the page you are attempting to market. Meta descriptions on a page are also key and tell the users and the engines more about the content on your page. And finally, you should include your targeted phrases and words on the page itself where relevant.
Proper anchor text is also an important on-page SEO ranking factor. Using words and phrases like "Read How..." or "Find Out How..." are useless in providing any meaningful information to the search engines as to the target's content. Instead use anchor text that includes the words and phrases you have already researched. Use them on internal pages to point to your home page or other internal pages with relevant keywords to improve your site's search visibility.
And, of course, your page content is crucial not only to the engines, but to any readers you attract to your site. Expect that well written, meaningful content creation is easily the best way to convert people shopping to people buying your goods and services. The concept of good content extends to any other marketing you pursue like back-links, etc... Poorly spun article submissions can often hurt your ranks instead of improve them. Concentrate on quality and you will find people will find your site naturally.
One of the first things people realize is that SEO is not a quick process. It can often take several months to see search ranks move significantly and you should be prepared to commit. While you can expect local results for non-competitive terms to move quickly with the right strategy, be willing to accept a strategy will be long-term.
Do research for keywords and key-phrases. Building a site around poorly constructed or poorly researched phrases is a recipe for failure. The first component to a successful SEO campaign is proper research. There are free tools available like Google Keyword Tool or WordTracker that provide some analysis of keywords. The key is look at the volume of each word or phrase comparative to others. The more volume usually means the more difficult the phrase would be to obtain due to competition.
Organic SEO changes to actual copy on your webpage are also easy and can boost your ranks. The right phrases in the right places can mean Google will see you are relevant to the topic searched for. Page titles are probably the most important factor and should be unique to the page you are attempting to market. Meta descriptions on a page are also key and tell the users and the engines more about the content on your page. And finally, you should include your targeted phrases and words on the page itself where relevant.
Proper anchor text is also an important on-page SEO ranking factor. Using words and phrases like "Read How..." or "Find Out How..." are useless in providing any meaningful information to the search engines as to the target's content. Instead use anchor text that includes the words and phrases you have already researched. Use them on internal pages to point to your home page or other internal pages with relevant keywords to improve your site's search visibility.
And, of course, your page content is crucial not only to the engines, but to any readers you attract to your site. Expect that well written, meaningful content creation is easily the best way to convert people shopping to people buying your goods and services. The concept of good content extends to any other marketing you pursue like back-links, etc... Poorly spun article submissions can often hurt your ranks instead of improve them. Concentrate on quality and you will find people will find your site naturally.
About the Author:
Get your company website to the first page with the best SEO Firm. The New Jersey SEO Firm is putting websites on page one in search engine results all over New Jersey. Guaranteed.
Posted in: SEO Techniques
1 comments:
The misconception that SEO will enable you to earn money while simply being at home must be corrected. Yes, it’s true that SEO (and other online marketing strategies) is a lot easier than traditional marketing. But, that doesn’t mean that you don’t have to work. In fact, traditional and online marketing is somewhat similar because you have to research your market and provide useful information.
Jamie Viggiano
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