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Tuesday, December 18, 2012

What Every Business Needs To Know About Search Engine Optimization



by Willie Dylan


You are interested in learning more about search engine optimization. With so much information available on the Internet, it is hard to narrow down what is legitimate and what is trash. In this article we will provide you with high quality tips and tricks that may just work for you.

When creating the navigation structure for your site, don't over categorize. You want your site map tree to have as few levels as possible. So, try to be broad in what's included in each folder. Allow users to click on a tag cloud or something similar, to find more specific areas and posts on your website.

When using Twitter, employ a URL shortener that utilizes a 301 redirect to ensure you're getting the full benefits of the inbound link. bit.ly provides great statistics in addition to using the 301 redirect, and therefore is an excellent choice. You can keep track of the click-through numbers on each link that you shorten.

Stay out in front of any potential keyword trends when performing SEO. You never know when another popular word or phrase may catch on, and you will want to jump on this before others do. Just check with keyword-finding software frequently and always test out new phrases and look at what's scoring well.

You can increase your SEO by being certain that your pages contain good internal linking structure. This provides search engine robots with the information they need to be able to tell which are the most important pages on your site. By having good internal linking structure, you will increase your search engine rankings for your pages.

Claim your location to maximize search engine optimization! That is for websites that are designed to map out locations for business with a local presence. Search engines will bring up sites local to a customer's IP address when they are searching for a physical business. By claiming your site on these pages you can control your brand and make customers more likely to visit you.

Remember to effectively use the description meta tag on your website, because that is what search engines will use to summarize what a page on your website is about. Search engines will generally use a maximum of 160 characters for this description meta tag. Using the description meta tag, will go a long way toward boosting your SEO value.

Even if you are on a tight budget, there is no excuse not to be concentrating on SEO! There are a lot of great free tools out there that can help you define important keywords for your content, show your keyword density and track your traffic results. A simple internet search will pull up some terrific options.

Always make sure to go back and optimize your site's older content pages frequently. If your older material does not appear in rankings like it should you need to analyze it. Once you do that, you can tweak it and update it to help it get better search engine rankings.

SEO will not be leaving the scene anytime soon and if anyone plans on running a successful website, they will have to master the in's and out's, or hire someone who can. Following this advice is a good way to get started and get the ball rolling to create a more known and profitable business. Even if your site isn't aimed at bringing in a monetary value as of yet, it will still need the exposure of SEO, in order to hit an audience and become known.



by Willie Dylan


You are interested in learning more about search engine optimization. With so much information available on the Internet, it is hard to narrow down what is legitimate and what is trash. In this article we will provide you with high quality tips and tricks that may just work for you.

When creating the navigation structure for your site, don't over categorize. You want your site map tree to have as few levels as possible. So, try to be broad in what's included in each folder. Allow users to click on a tag cloud or something similar, to find more specific areas and posts on your website.

When using Twitter, employ a URL shortener that utilizes a 301 redirect to ensure you're getting the full benefits of the inbound link. bit.ly provides great statistics in addition to using the 301 redirect, and therefore is an excellent choice. You can keep track of the click-through numbers on each link that you shorten.

Stay out in front of any potential keyword trends when performing SEO. You never know when another popular word or phrase may catch on, and you will want to jump on this before others do. Just check with keyword-finding software frequently and always test out new phrases and look at what's scoring well.

You can increase your SEO by being certain that your pages contain good internal linking structure. This provides search engine robots with the information they need to be able to tell which are the most important pages on your site. By having good internal linking structure, you will increase your search engine rankings for your pages.

Claim your location to maximize search engine optimization! That is for websites that are designed to map out locations for business with a local presence. Search engines will bring up sites local to a customer's IP address when they are searching for a physical business. By claiming your site on these pages you can control your brand and make customers more likely to visit you.

Remember to effectively use the description meta tag on your website, because that is what search engines will use to summarize what a page on your website is about. Search engines will generally use a maximum of 160 characters for this description meta tag. Using the description meta tag, will go a long way toward boosting your SEO value.

Even if you are on a tight budget, there is no excuse not to be concentrating on SEO! There are a lot of great free tools out there that can help you define important keywords for your content, show your keyword density and track your traffic results. A simple internet search will pull up some terrific options.

Always make sure to go back and optimize your site's older content pages frequently. If your older material does not appear in rankings like it should you need to analyze it. Once you do that, you can tweak it and update it to help it get better search engine rankings.

SEO will not be leaving the scene anytime soon and if anyone plans on running a successful website, they will have to master the in's and out's, or hire someone who can. Following this advice is a good way to get started and get the ball rolling to create a more known and profitable business. Even if your site isn't aimed at bringing in a monetary value as of yet, it will still need the exposure of SEO, in order to hit an audience and become known.

1 comments:

Cynthia said...

I like SEO!!! I always check out latest update here. before embarking on any kind of SEO method- my most favorite is "Website increase Traffic " http://bit.ly/12aa3Tl Because it has really helped me back on google page 1 after the google penguin updates.Thanks for the lovely write up again..

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